More subtle animation effects, on the other hand, help you add a little bit of extra interest to an otherwise still picture. A “loud” or over-the-top gif can help you get viewers’ complete attention for a few seconds. You can achieve a wide variety of effects with the eye-catching quality of GIFs. Unlike videos, GIFs require no commitment or effort on the viewer’s part. A viewer has to consciously decide to hit the play button on a video, but with GIFs, this choice barrier doesn’t exist because the animations are so short and loop continuously. And unlike videos, GIFs require no commitment or effort on the viewer’s part. In fact, it’s hard not to watch a GIF when you come across it. They have the same eye-pleasing, attention-diverting quality as videos. These images have plenty of upsides for brands of every stripe, and they aren’t just for teen audiences or sites like Buzzfeed. But if you’re still on the fence about using them, or if you think GIFs seem a little too juvenile for your brand, you might want to reconsider.
If you’re already on the GIF bandwagon, you probably know why it’s a good idea to use them – namely, they’re fun, and people like them. Why You Should Be Using GIFs (If You’re Not Already) You’ll also find some real-life examples of how big brands are using GIFs to fuel their social media engagement. This guide will walk you through the whys and the hows of making GIFs for marketing purposes (or any other purposes, really). It’s also surprisingly easy to make a GIF from videos. These animated clips are eye-catching, fun, and versatile. GIFs – the favorite embellishment of listicles everywhere – aren’t quite videos, but they aren’t still images either. But there’s a super-popular type of visual content that you might not be using in your marketing yet. It gets viewers’ attention right away, and it’s useful for building your brand’s image. Visual content is a major asset for marketers.
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